AUTHOR & PUBLISHING · BRAND, WEBSITE & VIDEO · 2023–2025
Crystel Patterson
Brand, website, video, and marketing for Crystel Patterson, author of the "Inspired To Be" children's book series. We built the brand identity from the logo and color palette up, designed the website with a custom video banner, produced testimonial and book-promotion videos, and created the print and advertising that support her author visits and book launches.
The Work
A multi-year partnership: the brand identity, the website, the video, and the marketing behind a growing children's book series.
BRAND & IDENTITY
A new logo and a vibrant color palette built to carry the joy of the series, with a chalk logo variant for classroom and educational materials, set in a handwritten typeface that speaks to children and educators. Documented in a full style guide.
WEBSITE
A website built to sell her books and book author visits, anchored by a custom video banner we produced.
VIDEO
Testimonial films from teachers and students, plus promotional videos for her book releases.
PHOTOGRAPHY
Author and marketing photography, including a shoot for the website.
PRINT & ADVERTISING
Banners, flyers, and ad campaigns supporting book launches and school visits.
SELECTED WORK
