by Dante Bland | Aug 24, 2026 | Message & Positioning
Message & Positioning A Brand Messaging Framework Built for Service Businesses Most messaging frameworks were built for software companies. They assume a product with a feature list, a category that already has a name, and a buyer willing to read three screens...
by Dante Bland | Aug 10, 2026 | Message & Positioning
Message & Positioning The One-Sentence Test: Can a Stranger Tell What You Do? Your website is probably fine. A designer built it. The photos are acceptable. The phone number sits in the header. Nothing about it is embarrassing. Dante Bland · August 10, 2026...
